Eleven James is an online subscription rental service for luxury watches. It was founded in 2013 in New York City and offers both men's and women's timepieces. Members pay a flat monthly subscription. which provides them access to a diverse collection of watch brands and styles.
Eleven James offers vintage watch styles as well as popular luxury brands including Rolex, Patek Philippe, Audemars Piguet, Breitling and more. Eleven James has often been referred to as the "Netflix of watches" due to their subscription model which operates much like the disc rental plans from Netflix.
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History
Eleven James was founded in 2013 by Randy Brandoff, former NetJets CMO. Brandoff also helped to launch Tequila Avion, a leading spirits brand made popular by the HBO series "Entourage," where he was a co-founder and principal prior to the company's sale to Pernod Ricard in 2014. The company's name itself is a reference to the man whom Brandoff calls the prototypical Eleven James member: James Bond, the spy who's always equipped with gadgets. Since launching Eleven James in 2014, the company raised $6.72 million in a Series A investment. As of January 2017, Eleven James raised $30 million of additional capital. To date, Eleven James has secured $38.12 million in funding from both private investors and corporations including BoxGroup, Kenny Dichter, and Jason Saltzman.
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References
Source of article : Wikipedia
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