Zindagi (also known as Zindagi TV) is The first Indian general entertainment online channel, owned by the Zee Entertainment Enterprises (ZEEL). It also promoted itself as a television channel broadcasting short-run programming and as India's new Hindi entertainment channel, rather than on-going, indefinite serials. It has syndicated content from various countries including Brazil, Pakistan, South Korea, Turkey and Ukraine. Launched on 23 June 2014, ZEEL invested INR100 crores to launch the network.
Its syndicated Pakistani telenovela, Aunn Zara, premiered on 23 June 2014, the day the channel was launched and ended its run on Zindagi on 12 July 2014, thus, making Zindagi the first Hindi general entertainment channel in India, to end a show in 20 days. In early-May 2015, Zindagi for the first time in its history launched two lifestyle shows of American origin, dubbed in Hindi. They were Simply Beautiful, a health and beauty tips show hosted by Roni Proter, and Nirmala's Spice World, a cookery show hosted by Chef Nirmala Narine. The channel also launched its first original Indian production, Shukriya, a reality show, in early-August 2015. Shukriya provides a platform to common people to come on television, share their personal stories, and say 'thank you' to their dear and loved ones. Zindagi also formed a partnership with BIG FM 92.7 for seven weeks, starting on 27 July 2015 (nearly two weeks before Shukriya's launch), to promote Shukriya through the radio using various methods, programmes, and special segments. This promotion on BIG FM spanned across its 24 radio stations based in various cities of India.
Following the 2016 Uri terror attack, Zindagi removed all Pakistani shows from their line up.
Zindagi became a digital only channel starting from July 1, 2017, with the content becoming accessible only on OZEE app.
With the launch of ZEE5, Zindagi has been rebranded as Zindagi Digital and streams digital exclusive international shows from Turkey, South Korea, Spain, Colombia, Ukraine, Pakistan, Brazil etc in 12 major languages starting 15th February 2018. All content is accessible on ZEE5 app with premium membership, starting with only 99 Indian Rupees.
Video Zindagi (TV channel)
Programmes
Maps Zindagi (TV channel)
See also
- List of Hindi-language television channels
- List of Indian TV stations
References
Source of article : Wikipedia
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